Ourchive
Ourchive is an app concept for LGBTQ+ users to share their stories with their community.
APP FEATURES
Memories worth keeping
Record memories, organize them into collections, and share with loved ones or the wider community. Part personal archive, part communal legacy.
BRANDING
Soft, layered, personal
Lavender is associated with the LGBTQ+ movement. Used originally as a pejorative. For example, the “Lavender Scare” but later reclaimed after The Stonewall Riots.
For the logo, the lavender accent on the the letter “v” is also an homage the gay rights movement. The 1980’s reclamation of the pink triangle by ACT UP used during the AIDS crisis. The name blends “Archive” and “Our” to signal stories that belong to a community.
