PathoScope
A platform to empower HCPs to increase the rates of biomarker testing in oncology patients.
My role: UX Lead
I focused on user research, user flows, interaction design, design iteration, and prototyping. Worked closely with project managers, medical and copywriters, and developers.
Design goal
The aim was to educate pathologists about biomarker tests and procedures, including specific assays for various types of tumors.
Understanding the pathway
Developed a content pathway and a journey map to outline how a user would navigate through the piece.
Based on user research and project mapping, we curated the cases. Each one featured multiple images, facilitating easy comparison and differentiation.
We tracked user actions to understand how they affected the on-screen results and fixed any issues with the functionality.
Visualizing the cases
Some key elements we focused on:
Evaluating various navigator versions
Methods to view case visuals
Integrate options to zoom using diverse magnification tools
Varieties of magnification measurements
Set hotspots highlighting areas of significance
Determining how a user can enlarge multiple images — should it be concurrent or separate?
High-fidelity wireframes breathed life into the project. By mapping out essential screens, we concentrated on crafting an intuitive and seamless tool.
Prototyping to get the full experience
Developed a prototype to show stakeholders how the tool works.
A walkthrough demonstrating key functionality